About Us

Founded in 2001, Soda Digital is a custom development and design firm in Sydney and Brisbane

Technology Innovation

We make your digital transformation smoother

The rules of business have changed. Technology is moving at a relentless pace.

Soda Digital can help you compete in a digital world, because we’re uniquely positioned at the intersection of high-end design and full-stack development.

We speak UX, iOS, and C#.

Expert Team

Trusted technology partner

With 20 years’ experience in solutions delivery, we have many long-term clients including No Birds, TAB Agents, DuluxGroup, DCM Publishing and Samsung Australia.

This is because we’re honest and collaborative to work with, build outstanding digital products and solve the toughest business problems with great custom software.

No project too difficult

We can scope, build or integrate anything you require for desktop, server, web or mobile.

We'll do this leveraging UX, DevOps and cloud for a competitive advantage. From e-commerce to business workflow automation, we’ve got you covered.

Expert team

High quality is the only way we know

Over 20 years in web and software, we’ve intentionally kept our team small and specialised with UX practitioners, designers, testers and developers.

Being expert and nimble allows us to apply the right methodology for your project, run a tight ship, and accelerate release times. Every ticket and task gets the attention it deserves.

Leadership Team
  • Chris Ball - Executive Director

    Chris Ball

    Executive Director

    Highly experienced business strategist with a passion for developing breakthrough solutions that take companies to the top of their sector digitally, fast.

  • Chad Tolkien - Technical Director

    Chad Tolkien

    Technical Director

    Bringing strong technical and management skills to your project, Chad has a talent for delivering enterprise-grade software with great efficiency.

  • Dan McPhee - Creative Director

    Dan McPhee

    Creative Director

    Combines ground-breaking design with strong technical understanding to make the applications of today work better, for exceptional user experiences on all devices.

  • Bryan Wood - Lead Software Engineer

    Bryan Wood

    Lead Software Engineer

    12+ years of enterprise software development experience that spans machine learning, mobile gaming, virtual stock trading, voice-activated search and more.

Our History

We’re in this together

We’re a trusted technology partner to many leading companies, including No Birds and Porter’s Paints, who’ve been clients since 2001. Typically clients stay with us because we deliver sustainable results without hidden costs.



Dan McPhee and Chad Tolkien open Soda Digital. First Porter’s Paints website launched same year.


First in Microsoft .NET

Soda Digital was one of the first adopters of the .NET framework, developing inventory and warehousing system in the new technology. Projects completed for Sony Music, Cricket Australia and Federal Parliament of Australia.


Technology Consultancy

Soda Digital partners with other technology companies to provide technical and design consultancy on projects for Mercedes Benz and Colorbond.


E-commerce Solutions

Soda Digital takes No Birds Car Rental in a new direction with custom online booking solution. The same year it completes a workflow automation project for the Bendon Group.


Agency Partnerships

Partner with marketing agencies to complete web and digital marketing campaign assets for Hyundai, Macquarie Group and Open Colleges.


Early to Mobile

Soda Digital extends No Birds online booking system and relaunches leading real estate directory Villages.com.au with mobile-friendly websites.


First International Client

Begin first of many projects with international investment group launching online marketplace for luxury accommodation and holiday packages in Africa.


Starlight Foundation

Privileged to work as technical partner on Starlight Foundation's $1-million Christmas campaign.


National In-store Roll Out

Develop TV selector app for Samsung Australia with roll out across JB Hi-Fi nationally. Launch E-commerce store for Porter's Paints on Shopify platform.


Cloud-based Apps

TAB MyAgency App launched, leveraging Microsoft Azure cloud and supporting over 100 franchises across NSW.


International Technical Consulting

Manage technical implementation of custom framework for Samsung TV/AV division website with deployment across South Korea and Singapore.

Present Day

Soda Digital expands consulting services to include DevOps, IoT and Microsoft Azure Cloud.

What Our Clients Say

Soda took the time to understand what a Porter’s customer really wants, bringing out the essence of our brand and everything we stand for.

Melanie Stevenson

Melanie Stevenson

Marketing Manager
Porter's Paints

We've worked with some great brands

  • No Birds Car Rental
  • Samsung
  • Client logo
  • Client logo
  • Porter's Paints
  • Forestry Corporation
  • TAB
  • Startlight Children's Foundation
  • TAMEX Transport
  • Scyon Walls | James Hardie
  • Open Colleges
  • Carsguide

Let's start a project together